Company portrait
Profile and services
- Primary profession
- Real estate agent
- Location
- London, United Kingdom
- Specialism
- –
- Other professions
- –
- Online consulting
- Not stated
- Coverage
- Regional
- Languages
- English
- Profile status
- Editorially documented
Profile at a glance
- Profession
- Real estate agent
- Focus
- Not stated
- Location
- London
- Languages
- English
- Online consulting
- Not stated
- Data as of
- 05/10/2026
- Google data checked
- 05/10/2026
What to look for in London
With agents in London, look for local knowledge of the neighbourhood, a transparent valuation and a clear contract. In Germany a licence under § 34c Trade Regulation Act is mandatory.
Editorial note for orientation – not legal or investment advice.
How the first contact works
- 1
Describe your goal: selling, letting or buying, property type and timeframe.
- 2
The office replies with questions and a proposed appointment.
- 3
Viewing or valuation appointment on site.
- 4
Agree the agency contract and commission in writing before instructing.
Common questions before you enquire
Who pays the commission on a purchase in Germany?
When flats and single-family houses are sold to consumers, the commission is generally split equally (§ 656c German Civil Code). The contract must be in text form.
Which documents should I prepare?
Land register extract, floor plans, floor area calculation, energy certificate and, for flats, the declaration of division and recent owners' meeting minutes.
Is the first estimate free?
Many agents offer a non-binding initial estimate. Ask beforehand whether any costs apply.
Key local offices in London
- HM Land Registry (England and Wales)
Land register, actual sale prices (Price Paid Data)
- Find a court or tribunal
Identify the competent court
Links to official websites; details may change.
Market data for London
We do not publish our own price figures. Current prices, rents and land values come from the official sources below.
Guides on this topic
Selling property in Germany: step by step
From valuation to the notary appointment – what happens when you sell a flat or house.
Choosing the right estate agent
How to recognise qualifications, market knowledge and a fair agency agreement.
Agent's commission: who pays what?
The rules for buying and renting in Germany in brief.
Profile summary
Century 21 London Central at a glance
Century 21 London Central is an estate agency based at 83–85 Rochester Row in London. According to its website, the branch focuses on Central London, with Pimlico and Westminster explicitly named. Its services are aimed at buyers, sellers, landlords, tenants and investors.
The stated services include property sales and lettings, free property valuations, and support with property acquisitions and investment decisions. The branch describes tailored marketing campaigns for properties offered for sale or rent. Its property management service covers rent collection, day-to-day maintenance, deposit protection and tenancy administration, according to the website.
Century 21 London Central is a trading name of SF Real Estates Ltd, a company registered in England and Wales. The website states that the branch belongs to The Property Ombudsman. It also says that client money is held by Buzz Property Management Ltd, which is registered with Propertymark. Landlord and tenant fee schedules and an internal complaints procedure are linked on the website. The supplied Google data records a rating of 4.6 out of 5 from 182 reviews.
Automatically summarised from the company's publicly available information, as of 05/10/2026. Not individually verified by the editors. Sources: century21uk.com, century21uk.com
Services according to the company
- Property sales
- Property lettings
- Free property valuations
- Tailored marketing campaigns
- Tenant selection
- Property management including rent collection
- Day-to-day maintenance management
- Deposit protection and tenancy administration
- Property acquisition support
- Property investment advice
Editorial context
Working with a provider in London – what matters
When choosing an estate agent in London, the first consideration is whether its work matches the property and the proposed instruction. For an office focused on Central London, experience in the specific neighbourhood and with comparable properties is particularly relevant. Clients can ask which comparable properties support a valuation and how the proposed asking price relates to the marketing strategy and expected timeframe. A free valuation should be distinguished from the charges for a subsequent agency instruction.
Before appointing an agent for a sale or letting, the scope of work, fees, contract duration and communication arrangements should be clear in writing. As Century 21 London Central links to fee schedules, prospective clients should check the version applicable to their instruction. Any referral fees for additional recommended services should also be discussed.
For property management, it is important to distinguish tenant placement from ongoing administration. Responsibilities for repairs, expenditure approvals, rent collection, deposit handling and responses to complaints should be clarified. Where another company holds client money, its role and the payment arrangements should be explained clearly.
Buyers and investors should also establish what acquisition support includes and which checks need to be commissioned separately. Reviews can provide additional insights into communication and processes, but cannot replace contract review or a direct conversation. These points are general guidance, not legal advice.
Editorial context based on documented profile details, as of 05/10/2026. General information, not legal or investment advice.
Opening hours
- Monday: 9:00 AM – 6:00 PM
- Tuesday: 9:00 AM – 6:00 PM
- Wednesday: 9:00 AM – 6:00 PM
- Thursday: 9:00 AM – 6:00 PM
- Friday: 9:00 AM – 6:00 PM
- Saturday: Closed
- Sunday: Closed
Source: Google, as of 05/10/2026
Questions & answers
Which areas does Century 21 London Central focus on?
The website identifies Central London as its focus and explicitly lists Pimlico and Westminster. Enquiries about a specific property outside these areas should be made through the contact form.
What does the property management service include?
The listed services include rent collection, day-to-day maintenance, deposit protection, tenancy administration and ongoing landlord support. The website also lists tenant selection as a service.
Are property valuations free, and what other fees apply?
The website offers free valuations for sales and lettings. It links to landlord and tenant fee schedules and a referral fees document. The supplied website text does not include specific fee amounts; these should be requested through the contact form.
Where is the office, and what are its opening hours?
The branch is at 83–85 Rochester Row, London, SW1P 1LJ. The website lists opening hours of 09:00–18:00 Monday to Friday and 10:00–16:00 on Saturday.
What information is available about complaints and client money?
The website states that the branch belongs to The Property Ombudsman and links to an internal complaints procedure. According to the website, all client money is held by Buzz Property Management Ltd, which is registered with Propertymark.
Experiences & reviews
Experiences and reviews of Century 21 London Central
Here we collect client experiences and publicly available reviews. Every review on our site is checked by the editors before publication.
Reviews on our site
There are no verified reviews for Century 21 London Central here yet.
The bars fill as soon as the first verified review is published.
Google reviews of the company
4.6out of 5 on Google · 182 reviews
For these 182 reviews Google only publishes the overall score and count, no breakdown by stars and at most 5 individual review texts. A star distribution could therefore not be substantiated. As of 05/10/2026.
See all reviews on GooglePositive voices
No positive reviews published yet.
Critical voices
No critical reviews so far.
Selected reviews on Google
The supplied Google data shows a rating of 4.6 out of 5 from 182 reviews. Recurring positive themes in the selected reviews include professional service, calm problem-solving and good communication. Andrea Frigo is praised particularly for handling sales, local knowledge and support through difficult processes; Michael is credited with prompt answers and help during a move. One critical review raises allegations concerning deposit handling, delayed responses and the handling of mould. The reviewer also reports a Deposit Protection Service decision in their favour. That review is supplied only in part. This summary covers a selection rather than the full body of reviews, and the experiences described are the reviewers’ accounts.
Andrea Frigo was recommended to me by my letting agent. After an unsuccessful attempt at selling my flat through one of the other estate agents a couple of years ago, Andrea had it sold within a couple of weeks. Throughout the process Andrea was professional, calm, realistic, honest and an absolute joy to work with compared with some of the other agents I have encountered in the past. I would thoroughly recommend Andrea to anyone looking to sell their property in Central London.
Michael was extremely helpful from the first day we showed interest in the flat. He answered all of our questions quickly and gave us all the information we needed, making the moving experience stress free and easy to navigate. We are very grateful, and thankful for all his help :)
I can't recommend Andrea Frigo, and Century 21 in Westminster, highly enough. His professional expertise, excellent local knowledge, and proactive communication are all exemplary. What makes him a standout amongst others in his field, is the way he helped to solve and smooth over difficulties encountered with capable calmness, integrity and kindness. You could not do better than to have Andrea on your side in the search for a home in this area.
Deposit withheld on baseless claims, mould ignored for 6 months - DPS ruled fully in our favour We rented a flat managed by Century 21 London Central (Rochester Row) for nearly two years; the property was owned by Marmora Ltd. KFH managed the building when we moved in and unfortunately the landlord moved management to Century 21 after a few months. Our experience with agent Dusan Plesko was dreadful from start to finish. At the end of our tenancy, Dusan ignored our emails for weeks, responding only after we escalated to the Deposit Protection Service. He then claimed £1,740 of our deposit for an Octopus Energy bill that was addressed to the landlord - not us. We were never Octopus customers; our supply was with OVO, who confirmed in writing that we had no liability to Octopus, and whose bill we have paid in full. At adjudication, Dusan submitted no evidence whatsoever. The DPS ruled fu
We engaged Century 21 to sell a leasehold flat in Pimlico. There were some quite difficult aspects involved and these were handled professionally, as well as courteously, by Andrea Frigo, the lead conveyancer. The result was a successful sale, satisfactory to all parties. We would not hesitate for a second to use this company again or to recommend it to others.
Selection of up to five reviews provided by Google, shown unchanged; summary generated automatically. These reviews are not included in the rating on our site.
Offensive posts, anonymous abuse and posts without a recognisable client relationship are not published. Reviews are subjective individual experiences.
Services in this field explained
A valuation estimates the price a property can achieve on the market, based on location, condition, size, fittings and comparable sales.
What does a valuation cost? Many agents offer an initial estimate free of charge. A formal market value report by a certified surveyor is paid; the fee depends on the property and effort.
When you sell, an agent handles valuation, exposé, viewings, negotiation and the notary appointment.
Who pays the agent's commission? When flats and single-family houses are sold to consumers, the commission is generally split between seller and buyer (§ 656c German Civil Code).
When letting, an agent takes care of listing, viewings, tenant selection and the tenancy agreement.
Who pays the agent when letting? Since 2015 the “orderer pays” principle applies to residential lettings: usually the landlord pays when they hired the agent.
Getting there
- Rochester Row· ca. 60 m
- Rochester Row (Stop W)· ca. 90 m
- Rochester Row (Stop U)· ca. 110 m
- Warwick Way (Stop P)· ca. 210 m
- Warwick Way (Stop T)· ca. 240 m
Nearby stops according to Google, straight-line distance.
Questions for the company
No public questions yet. Ask the first one.
Similar providers with a comparable focus
Selected by field, city and focus – no ranking, no paid placement.
Sources and transparency
Profile status is not a guarantee of quality, financial strength or superiority. It indicates how the published details were documented.
View official source