Company portrait
Profile and services
- Primary profession
- Real estate agent
- Location
- Benahavís, Spain
- Specialism
- –
- Other professions
- –
- Online consulting
- Not stated
- Coverage
- Regional
- Languages
- English
- Profile status
- Editorially documented
- Website
- www.alfonsolacruz.com/
Profile at a glance
- Profession
- Real estate agent
- Focus
- Not stated
- Location
- Benahavís
- Languages
- English
- Online consulting
- Not stated
- Data as of
- 05/10/2026
- Google data checked
- 05/10/2026
What to look for in Benahavís
With agents in Benahavís, look for local knowledge of the neighbourhood, a transparent valuation and a clear contract. In Germany a licence under § 34c Trade Regulation Act is mandatory.
Editorial note for orientation – not legal or investment advice.
How the first contact works
- 1
Describe your goal: selling, letting or buying, property type and timeframe.
- 2
The office replies with questions and a proposed appointment.
- 3
Viewing or valuation appointment on site.
- 4
Agree the agency contract and commission in writing before instructing.
Common questions before you enquire
Who pays the commission on a purchase in Germany?
When flats and single-family houses are sold to consumers, the commission is generally split equally (§ 656c German Civil Code). The contract must be in text form.
Which documents should I prepare?
Land register extract, floor plans, floor area calculation, energy certificate and, for flats, the declaration of division and recent owners' meeting minutes.
Is the first estimate free?
Many agents offer a non-binding initial estimate. Ask beforehand whether any costs apply.
Guides on this topic
Selling property in Germany: step by step
From valuation to the notary appointment – what happens when you sell a flat or house.
Choosing the right estate agent
How to recognise qualifications, market knowledge and a fair agency agreement.
Agent's commission: who pays what?
The rules for buying and renting in Germany in brief.
Profile summary
Alfonso Lacruz - Keller Williams Realty - Real Estate at a glance
Alfonso Lacruz is a real estate agent affiliated with Keller Williams, focusing on residential property sales in Marbella and Benahavís. According to his website, he joined Keller Williams in late 2014. He previously worked in engineering and managed a family business focused on land development in Benahavís.
Local market analysis is central to his approach. Lacruz states that he publishes monthly reports based on Spanish Land Registry records. These examine completed transactions, competing supply, demand within individual market segments and actual sale prices. The findings inform asking prices, sales timelines and marketing strategies. The website also offers a free, no-obligation online valuation that does not require an initial property visit.
The team members presented include Carolina Castillo as Operations Director and Marina Castillo as Transaction Coordinator. The website describes transaction coordination as including document management, liaison between the parties and assistance with closing. Beyond its two core locations, the business lists other areas along the Costa del Sol, including Estepona and Mijas. The supplied Google data shows a rating of 5 out of 5 from 239 reviews.
Automatically summarised from the company's publicly available information, as of 05/10/2026. Not individually verified by the editors. Sources: alfonsolacruz.com, alfonsolacruz.com, alfonsolacruz.com, alfonsolacruz.com
Services according to the company
- Residential property sales in Marbella and Benahavís
- Free, no-obligation online property valuation
- Monthly market analysis based on Spanish Land Registry records
- Analysis of competing listings, demand and selling times
- Development of asking prices and marketing strategies
- Marketing through buyer contacts, collaborating agents and property portals
- Document management and coordination between transaction parties
- Coordination of inspections, appraisals and transaction closing
Editorial context
Working with a provider in Benahavís – what matters
When choosing an estate agent in Benahavís, owners should first establish how the proposed asking price is determined. For a provider whose approach relies on registry records and market analysis, useful questions concern the comparable properties selected, the period covered and the distinction between asking prices and completed sale prices. A municipality-wide report cannot replace an assessment of the individual property's location, condition and features.
It is also important to understand what an online valuation includes and when a viewing or review of additional documents will be needed. Owners should clarify the scope of the free initial assessment advertised on the website and the steps that follow. Expected selling times and marketing plans should have an understandable basis; past results do not guarantee the outcome of an individual sale.
As this provider mentions registered buyers, collaborating agents and property portals, clients should discuss the intended sales channels, property presentation and frequency of progress reports. Responsibilities for marketing, documents and closing coordination should also be clearly assigned.
Before signing an agency agreement, clarify fees, duration, any exclusivity and the conditions attached to an advertised fee reduction in writing. Investment buyers should additionally ask which search and analysis services are included in their instruction. For legal or tax matters, distinguish between the team's coordination role and advice provided independently by an appropriately qualified professional.
Editorial context based on documented profile details, as of 05/10/2026. General information, not legal or investment advice.
Opening hours
- Monday: 8:30 AM – 5:00 PM
- Tuesday: 8:30 AM – 5:00 PM
- Wednesday: 8:30 AM – 5:00 PM
- Thursday: 8:30 AM – 5:00 PM
- Friday: 8:30 AM – 5:00 PM
- Saturday: Closed
- Sunday: Closed
Source: Google, as of 05/10/2026
Questions & answers
Which areas does Alfonso Lacruz cover?
The main focus is Marbella and Benahavís. The website lists previous work in areas including Nueva Andalucía, La Quinta, Los Arqueros, Montemayor, Los Flamingos, El Paraíso, Elviria, Estepona, the New Golden Mile and Mijas. For a specific property outside these areas, enquire through the contact form.
Is there a charge for an initial property valuation?
The website offers a free, no-obligation online valuation. According to the provider, no property visit is required to begin.
How is the proposed asking price determined?
The provider describes analysing completed transactions from the Registro de la Propiedad, competing listings, supply relative to demand and comparable properties that have remained unsold. This analysis is intended to inform pricing, timing and marketing.
Who handles the organisational aspects of a transaction?
The website names Marina Castillo as Transaction Coordinator. Her stated responsibilities include document management, process tracking, liaison between the parties, coordination of inspections and appraisals, and assistance with closing. Carolina Castillo is presented as Operations Director.
Does the team also help buyers find investment properties?
One of the supplied Google reviews describes a search for investment properties and a selection based on the buyer's requirements and agreed budget. The website excerpt primarily presents sales services. The current scope and terms of buyer assistance should therefore be requested directly through the contact form.
Experiences & reviews
Experiences and reviews of Alfonso Lacruz - Keller Williams Realty - Real Estate
Here we collect client experiences and publicly available reviews. Every review on our site is checked by the editors before publication.
Reviews on our site
There are no verified reviews for Alfonso Lacruz - Keller Williams Realty - Real Estate here yet.
The bars fill as soon as the first verified review is published.
Google reviews of the company
5.0out of 5 on Google · 239 reviews
For these 239 reviews Google only publishes the overall score and count, no breakdown by stars and at most 5 individual review texts. A star distribution could therefore not be substantiated. As of 05/10/2026.
See all reviews on GooglePositive voices
No positive reviews published yet.
Critical voices
No critical reviews so far.
Selected reviews on Google
The supplied selection contains five reviews, each awarding five stars. Recurring themes include support throughout the buying or selling process, clear communication, transparency and perceived knowledge of the Costa del Sol market. Several reviewers describe assistance through to completion, with Carolina mentioned repeatedly in connection with the final stages. One buyer highlights the selection of investment properties according to their requirements and budget. No critical experiences are described in this selection. It does not represent all 239 reviews, for which the supplied Google data reports an overall rating of 5 out of 5.
Alfonso Lacruz team provided me with comprehensive guidance throughout the entire process of selling my home, from the very beginning to the signing at the notary’s office. In the final stage, Carolina, the team’s Operations Director, offered exceptional support with all the legal, fiscal, and financial aspects. I highly recommend them!
Outstanding team and exceptional service. Working with the Alfonso Lacruz Team has been an absolute pleasure. Their professionalism, transparency, and dedication truly set them apart in the real estate market. They guide you through every step of the process with genuine care, clear communication, and a strong commitment to achieving the best results for their clients. You can feel the experience, teamwork, and integrity behind everything they do. Highly recommended — definitely one of the top real estate teams in Marbella and Benahavís.👌
From the moment I first connected with the team, I felt truly supported and valued. Alfonso’s expertise and deep understanding of the Costa del Sol property market made all the difference. Throughout the entire process, I was kept thoroughly informed and received exceptional service 😌 The dedication and professionalism really shine through! Please continue the great work!!! I look forward to working with the Team again and will gladly recommend it to others. Best wishes from Germany!
I was looking for an agency to help me find a property to invest in, and Alfonso Lacruz and his team were highly recommended to me. From the very beginning, they inspired great confidence — they listened carefully to my needs and selected only the properties that truly matched what I was looking for and fit within the agreed budget, saving me valuable time. Thanks to their deep knowledge of the Costa del Sol, I was able to invest with complete confidence and peace of mind. Many thanks to the whole team, especially to Carolina, to whom we are very grateful for her help and professionalism throughout the final stages of the purchase.
One of the top real estate company on the coat with a savoir faire that goes back in the family from architect builders and sales agents. Amazing case studies offered to their client with utmost precision and prediction for future sales. Very happy and impressed by their professionalism. A special thanks to Benjamin; who would answer ever call with clarifications and best advises. Time is not an issue for this crew, it is part of their investment to deliver best services. Thank you.
Selection of up to five reviews provided by Google, shown unchanged; summary generated automatically. These reviews are not included in the rating on our site.
Offensive posts, anonymous abuse and posts without a recognisable client relationship are not published. Reviews are subjective individual experiences.
Services in this field explained
A valuation estimates the price a property can achieve on the market, based on location, condition, size, fittings and comparable sales.
What does a valuation cost? Many agents offer an initial estimate free of charge. A formal market value report by a certified surveyor is paid; the fee depends on the property and effort.
When you sell, an agent handles valuation, exposé, viewings, negotiation and the notary appointment.
Who pays the agent's commission? When flats and single-family houses are sold to consumers, the commission is generally split between seller and buyer (§ 656c German Civil Code).
When letting, an agent takes care of listing, viewings, tenant selection and the tenancy agreement.
Who pays the agent when letting? Since 2015 the “orderer pays” principle applies to residential lettings: usually the landlord pays when they hired the agent.
Questions for the company
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Sources and transparency
Profile status is not a guarantee of quality, financial strength or superiority. It indicates how the published details were documented.
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